What is new about mobile phones in India?

With numerous service providers in the market, cellular phones are no more a sizzling issue of discussion. With so many brands coming in the market and many competitions between various service providers, it is quite confusing to go for a particular mobile. However, one issue persists here i.e. the latest striking features these cellular phones are offering. While Vodafone is coming with new offers and packages, the entry of Virgin mobile in the market offers a wind of change with its various striking features all in an affordable price range. This mobile service comes with various value added services too. Quite a cool wave in the market!