SMS- NO more hot and happening!

There used to be a time when everyone was so excited about SMS. Nowadays this trend is no more hot and happening. With a wide range of free SMS providers through internet as well various free cellular SMS schemes, there is a dramatic fall in the usage of SMS. However, it is somehow disgusting to find how services like Vodafone and Airtel still charge so much for SMS(s). I would better suggest they come up with some brand new features like get paid when you receive calls like the one by Virgin Mobile. That is in fact one cool feature topping the hottest issues of modern mobile phone services.